collaboration creation curation
THE WHY BEHIND
CONTENT CREATION
Surrounded by visual stimulation daily, consumers are reading less and making buying decisions based on their visual experiences. As a result, the need for quality content is on the rise.
COMMERCIAL PHOTOGRAPHY
Commercial Photography has always been a popular marketing and PR commodity. In recent years the rise of Brand Content Photography is hitting the world of content creators, giving small businesses and entrepreneurs similar access to creating showstopping images of their brand, product, and service, bringing websites and social media channels to life.
VIDEO MARKETING
Video Marketing is fast becoming the most significant marketing asset. Why? Because it creates an immediate sensory impact. Video marketing allows us to create content that connects to our audience by stimulating a visceral and emotional reaction, whether through engagement such as a like or comment or better still, driving traffic to your website, where you can capture an email and monitor the success of the campaign.
The biggest problems we have as business owners is not knowing what content to create, where to post the content and how to capture the leads.
By delving deep into your business, we look at your company values and client personas, finding out where your clients hangout to ensure we use the right language to get your message across, and drive traffic to your website to capture emails, kick starting your marketing funnel.
WHY PAPYRUS MEDIA
Fiona's passion for people, business and creativity, provides a strong set of values ensuring her clients are well looked after,
creative briefs are met on time, and the content created is quality, matching her own style and need for perfection.
Meet
Fiona Elizabeth
Founder of Papyrus Media
Papyrus media founded by Fiona Elizabeth Photography, stemmed from the pandemic where Fiona's clients needed video to demonstrates products and services they were offering, and where copywrite didn't quite drive the message home.
As an award-winning photographer and a Fellow member of the British Institute of Professional Photography, Fiona took her skillset that carried her long photography career and pivoted into videography, creating high quality video marketing and content creation.
Fiona's little black book of creative experts allows her clients access to a wealth of services providing each client with a tailored package to match their needs.
Her clients stretch from female entrepreneurs, social enterprises, commercial developers and Fintech organisations.
Our Expertise
We pride ourselves on creating content that talks to your audience.
We produce affordable quality content, creating professional
editorial photography, marketing videos and copyright, that showcases
your products or services specific to your ideal clients.
Experienced Professionals
With backgrounds that span the creative landscape from animators, graphic designers and copywriting, our team of experts can create and write compelling content to sit alongside your digital strategies.
Unique Approach
We know how important it is to make you feel at ease and comfortable when delivering your message to your online audience. This alone builds trust and confidence in your product and services.
Photography
Award-winning photography that captures the true you with engaging portraits, group/team shots, including product and architectural photography, capturing every part of your business.
Film
Telling your story and building a portfolio of your business, we produce cinematic videos, testimonials and behind the scenes of your business, allowing your ideal client to get to know the real you.
CONTENT CREATION
Marketing Video Case Study
Let me introduce you to Maria Skelly, Founder of Sacito a Social Enterprise business, where coffee sacks are turned into shopping bags. Using inmates at Pentonville Prison where she has helped prisoners develop sewing skills, Maria is kicking up storm with coffee industry.
Passionate about sustainability, Maria, a swimwear designer wanted to use her skills to create something special, to help the environment, offer opportunity to people and make a difference to our planet.
Approaching Papyrus Media, Maria asked if we could produce a Marketing Video, which would help tell the world of her story.
PLANNING, SCRIPTING AND PRODUCTION
Our first point of contact was a discovery call. We identified what Maria needed the marketing video to do, followed by a coffee and chat, where we interviewed Maria, delving deep into her business. Fascinated by her story, we began understanding who she was, what she was trying to do and her passion for sustainability. This conversation later became a blog that supported the video and generated several social media posts.
Before filming the video, it was essential to plan the shoot, identifying where and how we would film her content. We also created a storyboard, visualising the video and cutaways, which gave structure to the shoot and kept the essence of Maria's story on point.
Not having access to Pentonville Prison, we found and shot in a location that was similar to the environment Maria works in, armed with a series of questions emailed to Maria before film day, we were in a great position to start shooting.
As most of our clients are, Maria was initially very nervous, and English is her second language; she was concerned her message would not come across as well as it did. However, as we got underway with the video, Fiona made Maria feel at ease with the camera, relaxing into a flow and rhythm.
Once the talking head was captured, we reverted to the storyboard to focus on filming the cutaway content, which is used to engage the viewer and offer a visceral experience.
Video Post Production
Following filming, which on average is four hours, we assembled the footage captured within two days of post-production. The content was great, and we created a 1.5-minute video and a 30-second reel. Once we were happy with the message, the videos were refined, music added, the audio polished, and the images graded. We also allowed for two changes within the budget.
To complement the video and on delivery, we package up each project with a set of stills, several social media posts, plus a blog. All to help drive traffic to websites and capture leads.
Testimonials
I had fun on the shoot with you! I knew looking at pictures of myself would be awkward but it’s much less difficult than I expected!
Sarah Casbolt
Acupuncture Healthcare
Fiona spent the time to understand, ‘us’, our objectives, challenges and needs. Fiona nailed the brief and produced for us a fantastic portfolio of images. Fiona is multi-talented, a people person and understands business.
Ashley D'Souza
Quintessence Ltd
Fiona gets people, she can understand the depth of people and connects the meaning to the images. She also understands business. She is quiet, warm and fun. A delight to work with. Thank you Fiona. A priceless experience.